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Heidi is a people connector. She believes that your network is your net-worth. With over 30 years of experience as a business and marketing strategist, Heidi leverages her expertise to connect K-12 education leaders with the most reliable and innovative education solution providers. As a coach and consultant, she has a proven track record of success in helping these providers secure impactful partnerships. Heidi is passionate about creating happy and empowered learning environments for all students. Her heart-centered leadership style and love for people are the cornerstones of her success. A
... Read moreMatthew La Belle has been in education for 30 years, primarily at the high school level. He received his B.A. from the University of San Diego and was also a Division I athlete. He continued his education at Fort Hays State University, where he received his M.S. in Instructional Technology, and most recently, he received a School Business Management Certificate from the University of Southern California. Over his time in education, he has been a proven leader by winning multiple C.I.F. championships as a coach and was named the California State Baseball Coach of the Year in 2008. Following
... Read moreTanya De La Cruz is the Public Information & Engagement Officer for the Los Gatos-Saratoga Union High School District (LGSUHSD). In her one year with the district, Tanya has written 7 winning award nominations, has led the effort to promote the district with positive media stories 37 times, and has modernized the district and school websites for increased engagement.
Prior to joining LGSUHSD, Tanya initially served as the Assistant to the Superintendent for the Moreland School District, later developing the Public Information Officer role, which would go on to grow community engagement through regular newsletters, social media growth by 90-125% year over year, and several successful content messaging and marketing strategies. She is a published author, most recently writing an article for ACSA on Imposter Syndrome that is featured on their Leadership/Professional Development section of their website. Always ready to be a thought partner, Tanya is passionate
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